Sectors
The 4 sectors of focus include:
Football
We develop football initiatives within the Kingdom of Saudi Arabia related to football. This includes preparation for the World Cup 2034:
- Identifying opportunities for international talent.
- Attract sponsorship and player endorsements.
- Devising strategies and managing partnerships for clubs, companies and sports organisations interested in Saudi Arabia.
Sports Education
We support overseas education providers locally in Saudi Arabia. This includes developing education programs in Sports Law, Sports Management and Sports Science.
Working with leading education institutions and sports associations we provide the following education programs:
- Post Graduate courses
- Executive Education workshops (1 - 5 days)
- Summer Schools in Geneva, Switzerland (5 days).
AI Technology in Sport
We support advances in AI technology related to sport. This includes working with universities to co-develop R&D initiatives.
Once developed we also advise on the commercialisation of new technologies.
Work Experience Placement Program (WEPPs)
Through our network of education providers, private sector companies and assocaitions, we source work placments from 12 - 24 monhts for future business leaders pursuing a career in sport.
This can include opportunities in football, rugby, equestrian, motorsport, combat sports, TV production, E-sports, events management and sports accademies.
Our vision is to create a future generation of sport's executives emanating from Saudi Arabia.