Professional Services
About us
We are a specialised, high-touch Sports Education & Consulting Firm. Our aim is to make Saudi Arabia a leading global hub for sports education and professional development, bridging the gap between academia, operational management, and AI technology in sports.
Working with leading education providers, we offer tailored strategic, operational, training and analytical solutions to clubs, leagues, federations, academies, investors, and stakeholders within the global sports ecosystem.
Leveraging deep domain expertise we empower aspiring sports professionals by providing cutting-edge education, practical work placements, and innovative insights into sports management, sports law, and AI applications in sports. This includes developing post-graduate courses, delivering executive workshops and hosting international summer schools in Geneva.
Through our network of partners, we establish collaborations for work placements with leading football clubs providing valuable management insight for future business leaders.
Strategic Focus
We provide bespoke strategic advice to sports organisations, helping them drive growth, efficiency, and innovation on and off the pitch.
Legal Review
We give legal guidance to navigate complex contracts including player recruitment, IP, sponsorship and brand endorsements.
Commercial & Brand Development
We help clubs and federations build strong commercial foundations through brand positioning, sponsorship strategy, digital growth, and fan monetization.
Mergers, Acquisitions and Investments
We advise investors and ownership groups on sports asset acquisitions, valuations, and restructuring, combining deep sport knowledge with financial rigor.